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So much of our business is being driven from the internet.” As the baby boomers continue to boom, their adult children are the ones going to their phones. “This helps with SEO, driving people to our website. “Synergy has done a great job on the website,” McDonald said. On its end, enhancing its online presence has been the key to growing Synergy Northeast Metro’s business. Over 12 years, that’s how we got to over 500,” Robinson said.
SYNERGY STAFFING DRIVERS
Since getting into the home care business, both Always Best Care of Greater Boston and Synergy Northeast Metro have seen major growth.Īt Always Best Care of Greater Boston, one of the key growth drivers has been hiring at least one new caregiver daily. “I think circling the wagons really helped us during the pandemic, especially when it was peaking about a year ago.” “We never took on any positive clients … because we needed to conserve our resources for current clients that may catch covid from a caregiver or from a loved one,” he said. Part of navigating the public health emergency was avoiding taking on more than what the agency was capable of at the time, according to McDonald. It was really helpful to have somebody doing that.” It’s not like I had extra time to go and find PPE. The hospital didn’t have it, so they were sourcing PPE for us. “In those early days, you couldn’t find it. “We had people at the franchise center who were specifically looking for PPE,” Robinson said. While many had trouble sourcing PPE, being part of a franchise network helped Always Best Care of Greater Boston. Last year, the health care sector was plagued with PPE shortages.
SYNERGY STAFFING HOW TO
Our nurse went out and saw everybody - talked about how to wear the PPE and stay safe.” Learning how to react quickly to change as it happens is one of the biggest skills Robinson has picked up during this time. No doubt the biggest challenge faced by franchisees today is the impact of the COVID-19 emergency. Synergy Northeast Metro currently employs 80 caregivers.Īt a time when the demand for home care services continues to grow, recruitment, which has always been an industry-wide problem, hits even harder.įurthermore, McDonald noted that agencies need to recruit in order to continue growing. The company offers companionship services, in addition to personal assistance, housekeeping, live-in care and 24-hour home care services.
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Synergy is a Gilbert, Arizona-based non-medical home care franchise that operates roughly 380 franchise locations nationwide. They have to care enough that they’ll drive through the snow - weather the storm, so to speak - to someone who may not want but needs our help.” “I didn’t want somebody who could go down and work at Walmart. “How do you find the right caregiver,” McDonald said during the panel.
SYNERGY STAFFING FREE
In addition to traditional home care services, the home care business offers free assisted living placement.Īt Synergy HomeCare Northeast Metro, one major challenge has been finding dedicated caregivers, according to owner and CEO Brian McDonald. Currently, Always Best Care of Greater Boston employs 500 caregivers.